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Advertising & Promotion

Here are some articles to help you promote your business.

Tips For Building A Social Community Around Your Brand

September 24, 2011 By Leave a Comment
facebook

If you follow the current business trends and read the marketing books, you probably know that you need to build a" social community around your brand."  If you're like me, that last statement will make you scratch your head and say, "Huh?"  Don't worry.  We're going to break down the walls of jargon and give you some easy tips you can employ to market your business using social media. In the interest of full disclosure, I must tell you that I am not a super expert at this, but I'm getting … [Read more...]

Filed Under: Social Networking Tagged With: , , ,

Don’t Do It: Why Putting Drop Cards In Magazines Is A Bad Idea

August 21, 2011 By 6 Comments
Prohibition Sign

Today, our family made a visit to a local bookstore to do a little shopping.  While there, I decided to pick up some business opportunity magazines to use for "opportunity" research.  Let me tell you, there are a lot of flaky biz ops out there, but that's a story for a different day. While looking through one of the mags tonight, I noticed what looked like several folded $100 bills.  In actuality, it was a "drop card" with the image of money on one side and an advertisement on the other. … [Read more...]

Filed Under: Advertising & Promotion, Front Page, Promoting Your Business Tagged With: , ,

A Sweet Way To Promote Your Business

July 19, 2011 By 1 Comment
Gift Bowl of Personalized M&Ms

Do you like M&Ms?  Of course you do.  Just about everyone does.  In fact, I know of few people who can pass a bowl full of those sweet little chocolate bites without snagging a few (or a few dozen).  Even the worst day is made better by a handful of M&Ms. You may be asking yourself what this has to do with promoting your business.  Well, let me tell you. Imagine if you could give your customers (or prospects) some M&Ms with your logo printed on them, instead of the … [Read more...]

Filed Under: Advertising & Promotion, Front Page Tagged With: ,

HootSuite Makes It Easy To Manage Multiple Social Profiles

July 18, 2011 By 1 Comment
HootSuite helps you manage all of your social media

If you are using social media to promote your business and websites (and you should be), it doesn't take long to end up with a large collection of profiles.  You have Facebook profiles, Facebook pages, Twitter profiles, LinkedIn and so on.  It can become a nightmare just to keep up with all of them.  That's why I really love HootSuite. HootSuite is a service that allows you to see all of your social media outlets in one place.  Their "dashboard" is tabbed so you can easily switch from one … [Read more...]

Filed Under: Front Page, Social Networking Tagged With: , ,

Making The Most Of Your Facebook Marketing

July 4, 2011 By 1 Comment
facebook

Facebook has become such a part of life that it feels like it's been around forever.  In actuality, it's only been here for a few years.  As such, it is still a relatively new arena for online marketers.  There was a time when Facebook was a small-time follower to the (then) much larger MySpace,but that has changed.  In recent years, it has come on like a rolling freight train and turned into a powerful social community with millions of users.  It has phenomenal power to help you build your … [Read more...]

Filed Under: Featured, Front Page, Social Networking Tagged With: ,

Promote Your Business Through “Word-Of-Mouth” Marketing

July 4, 2011 By 2 Comments
word-of-mouth

Put simply, word-of-mouth marketing works!  Think about it.  When a friend recommends a movie, restaurant or merchant, do you pay attention?  Sure you do.  After all, you trust your friend and his or her opinion.  That's a trust that no amount of advertising dollars can totally duplicate. Before the Internet, word-of-mouth was one of the best ways to introduce your product or service to the people.  People would find a product that they liked and they would tell a friend about it. … [Read more...]

Filed Under: Advertising & Promotion, Featured, Front Page Tagged With: , , ,