Home Business Idea: Start A Local Magazine

Photo of several magazines

While many dream of owning a global business, some home-based entrepreneurs are finding success right in their own back yard by publishing a local directory or magazine. Remember a few years ago when everyone saw the Internet and had dreams of starting businesses that could be global right from the start? It was a big deal and why not? Up until then, it was very difficult (not to mention expensive) to start a home-based business that stretched much beyond your backyard. The Internet changed … [Read more...]

Don’t Do It: Why Putting Drop Cards In Magazines Is A Bad Idea

Prohibition Sign

Today, our family made a visit to a local bookstore to do a little shopping.  While there, I decided to pick up some business opportunity magazines to use for "opportunity" research.  Let me tell you, there are a lot of flaky biz ops out there, but that's a story for a different day. While looking through one of the mags tonight, I noticed what looked like several folded $100 bills.  In actuality, it was a "drop card" with the image of money on one side and an advertisement on the other. … [Read more...]

What’s In A Name

Where Do I Start

When you start your business, you have lots of things to think about.  One of the most important is the name of your business.  After all, this is how people will know your business and it is what you will build your brand around. Obviously, choosing the proper business name is quite important. Before we go too far, let me explain that your business will actually have two names.  One is the legal name of your company and the other is the business you do business under.  Allow me to … [Read more...]

Is Network Marketing The Right Business For You

How To Choose A Quality MLM Opportunity

I often get asked if Network Marketing (aka MLM or Multi-level Marketing) is a legitimate business opportunity and, if so, which company should they choose.  Wow!  Those are some tough questions. Since I've been in Network Marketing for almost thirty years, you would probably expect me to shout a resounding "YES!  JOIN TODAY!"  Yes, you might expect that, but that's not what I'm going to do.  In fact, I'm going sort of in the opposite direction.  Allow me to explain. Yes, Network … [Read more...]

Should You Use PLR Articles In Your Blog

Should you use PLR content on your blog?

Writing a blog is not always the easiest thing in the world to do.  After all, no matter how much you love to write and how passionate you are about the topic, sometimes the ideas just won't flow.  That's when a lot of people start considering the use of PLR (private label rights) articles on their websites. For those of you who may not know, PLR articles are written by a ghostwriter and offered to you for your use.  You are usually free to do most anything with them, such as attach your … [Read more...]

Beware of “Business In A Box” Pitches

Beware of home-based business shell games

Recently, I heard a newscaster talk about the criminal case against Don Lapre - the youthful looking infomercial king who is now facing 25 years in prison and millions of dollars in fines for selling worthless home-based business opportunities.  I don't want to comment on Lapre's case specifically because, after all, this is America and he is presumed innocent until proven guilty in a court of law.  I do, however, have to say it made me think about all of those scammers and schemers out there … [Read more...]

How To Get Started In Affiliate Marketing

Street sign with the word "Opportunity"

People often ask me what the best home-based business is for someone with limited business experience and little or no start-up capital.  Without fail, I point them toward affiliate marketing. Put simply, affiliate marketing is a business of selling other people's stuff.  Well, actually, it is pre-selling.  Affiliate marketers allow the merchant to do most of the "heavy lifting" when it comes to making a sales presentation. How Does Affiliate Marketing Work? Here are the steps, in the … [Read more...]

Blog Your Way To HomeBiz Success

Web browser

Looking for a home-based business that is fairly easy and very inexpensive to start? Try blogging! It should come as no surprise that I recommend blogging as a home-based business. After all, blogging makes up a large part of my home-based business. For those of you who may be unfamiliar with the term blogging, it is derived from the term "web log" and it is basically an online site made up of individual posts.  Originally, blogs were used as online journals, but their uses changed and … [Read more...]

A Sweet Way To Promote Your Business

Gift Bowl of Personalized M&Ms

Do you like M&Ms?  Of course you do.  Just about everyone does.  In fact, I know of few people who can pass a bowl full of those sweet little chocolate bites without snagging a few (or a few dozen).  Even the worst day is made better by a handful of M&Ms. You may be asking yourself what this has to do with promoting your business.  Well, let me tell you. Imagine if you could give your customers (or prospects) some M&Ms with your logo printed on them, instead of the … [Read more...]